Business On the Internet: 3 Mistakes That You Can Be Commit And Who You are very expensive

With the help of a coach, one of my friends is launching a new site. He prepared a long canvas scraps, benefits that accrue to its users the use of its products, unique selling propositions, signatures. He make a poll whose results were conclusive.


But when passing the act, he felt compelled to reinvent the wheel in an emergency. Without taking into account the results of valuable survey. He wrote a text which, while not bad, do not target the psychological points of the reader, and especially does not even mention the benefits to its customers.


This article offers practical tips to avoid three major strategic mistakes that may be enough to prevent you from succeeding on the Internet.


Have "checklists"


One way to guard against this error is eager to establish a list of items that your documents, your ads and articles must be checked. For example in the case of a promotional document, make sure you mention many benefits that your readers will gain by buying from you. Market research done before you can know exactly who you ask and what makes your partner. Your resume should list point by point all important psychological aspects of your potential customers, and must be put forward in everything you do.


Do not do in an emergency:


A situation of stress and emergency affects us much insight and a number of automatic mechanisms are being established in our behavior. Unless you are very experienced (that means you've made this mistake and have corrected this), working in the emergency you will always skip the important points of your strategy that you described in considerable detail in your approach you will lose quickly your "focus" (that is to say, the consistency of your approach). Take your time and anticipate: if you have important documents to write a sales letter, go for it enough time for these automatic mechanisms do not poison.


Think profit and psychology:


A professional Marketing and Sales, whether online or not, knows from experience that to succeed, it must always focus on the speaker, not him. In your Internet activity, so you need to do the same way again and again and remind your visitors that they have much to gain by giving you confidence. This requires a lot of detail for your site and your documents: a charter consistent graphics and irreproachable, a navigation process fluid, etc. .. But this also involves the obligation to never lose sight of the important psychological issues that characterize your users. You should have determined what makes them act and move, and press these points in your business.


These three errors in Internet commerce, are often prohibitive: to themselves, alone, they greatly impede the development of a Company on the Web. The secret to success online is not in design or traffic: it is in full control of all critical processes of your business.