The very idea of unwanted advertising streaming is abhorrent. Mobile devices are the ultimate mass market and, therefore, a great way for marketers to get in touch with users ... if that's what users want. How should we approach the marketing through the support of mobile devices?
There are three main ways to achieve it. They are:
1. Offer exclusive content. Anyone can offer ring tones. It's the unique content, such as exclusive mobile images of new brand concepts, that fuel the interest and distinguish it from other media such as email campaigns, newsletters, websites, etc.. A wireless campaign is more effective when it offers exclusive content for wireless devices.
2. Make it useful and timely. Consider what would be practical and useful to have on a mobile device. For example, allow customers to book online their New Year's Eve ... or can be delivered pizza or sushi ... or anything ...
3. Clearly define objectives. About privacy, a text message usually takes priority over almost any other form of communication. Why? Because we have not yet been saturated with mobile spam, and this brings us to prioritize the wireless messaging.
Mobile marketing has existed for some time, but we the sellers have a new territory to explore. Video offers fantastic opportunities to do so. Consumers bypass spam filters for highly useful or entertaining content and will do so for exclusive ideas with compelling content.
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