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What audience measurement for mobile marketing?

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFXz6eN6PEpjP3CF7qCH36iCgWRjLFkmjgUtNx2dN3HvoDXIay1CMOD0B50Ki-OiYRRrdFTXTA2dsiwzylj0XxxhatSyFwWY6cvEHdxg3v3B4zWomliUoZsChxiwy233yw5ap3u56A2Mw/s1600-h/39%5B4%5D.jpg"><img align="left" alt="39" border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqNgpgpJ_rnYPhinMQRUNTugepZWdtkJ8uhRl00BMZfTGjRmLpnJm0t6Vi5XNI-lrcr1IPs0d_SYeAZUX_6PhFOfWGN7D7pffKPQXuIpTBywLAqVLZ7XS_VOQw7e7OEE58LxZW5HeJ5z4/?imgmax=800" style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="39" width="225"></a> Disposer d'outils fiables pour mesurer l'audience du Web mobile est aujourd'hui un préalable indispensable pour que les marques investissent massivement dans le marketing mobile, enjeu majeur dans le paysage publicitaire des prochaines années. <div style="display: block" id="gt-res-content" class="almost_half_cell"> <div dir="ltr">Mobile marketing is a major issue for advertisers in the years to come. <span style="background-color: rgb(255,255,255)" title="Ainsi, selon une étude récente de Nielsen Mobile aux Etats-Unis, sur les 258 millions de clients mobiles, 76,8 millions d'abonnés ont regardé de la publicité mobile, soit une augmentation de 81 % par rapport à l'année 2007.">According to a recent study by Nielsen Mobile USA, the 258 million mobile customers, 76.8 million subscribers have viewed mobile advertising, an increase of 81% compared with 2007. <span style="background-color: rgb(255,255,255)" title="Alors que les volumétries semblent être au rendez-vous, la fréquence réelle d'accès aux messages publicitaires apparaît en revanche nettement moins significative, car 63 % des mobinautes américains ne les ont vu qu'une seule fois par mois, voire moins.">While volumetric seem to be at the rendezvous, the actual frequency of access to advertising, however, appears much less significant, since 63% of U.S. mobile users have not seen once a month or less. Curbs on massive investment advertisers In his study, Nielsen Mobile has identified three obstacles essential to the growth of mobile marketing:     * Disregard the size of the hearing;     * Complexity of the ecosystem. <span style="background-color: rgb(255,255,255)" title="De nombreux annonceurs y voient un environnement difficile d'accès caractérisé une forte courbe d'apprentissage, des problèmes liés à la fragmentation technique des plateformes mobiles et un ROI incertain;">Many advertisers see it as a difficult environment characterized access high learning curve, problems linked to the fragmentation of mobile platforms and technical ROI uncertain;     * Mistrust vis-à-vis the real involvement of consumers. <span style="background-color: rgb(255,255,255)" title="Les annonceurs doutent encore de la réceptivité des consommateurs et considèrent que les acteurs du marché (régies, opérateurs mobiles) ne sont pas en mesure de leur offrir des données fiables et pertinentes d'évaluation des campagnes.">Advertisers still doubt the readiness of consumers and believe that market (regulated, mobile operators) are not able to offer reliable and relevant assessment campaigns. <span style="background-color: rgb(255,255,255)" title="Face à ces considérations, on comprend immédiatement que la mesure d'audience du Web-mobile est aujourd'hui un préalable indispensable pour que les marques investissent massivement dans le marketing mobile.">Given these considerations, we immediately understand that the audience measurement of web-Mobile is now a prerequisite for the brands invest heavily in mobile marketing. <span style="background-color: rgb(255,255,255)" title="En effet, disposer d'outils fiables permettrait enfin de réaliser des comparaisons avec les autres médias et offrirait également des perspectives nouvelles en matière de monétisation des sites mobiles.">Indeed, to have reliable tools will finally make comparisons with other media and would also offer new opportunities for monetization of mobile sites. An ecosystem which is progressing in a disorganized However, the indicators currently defined for the Web by the IAB are not yet in place on mobile. <span style="background-color: rgb(255,255,255)" title="Quant aux technologies utilisées en matière de Webmarketing (adresse IP, tags via un couplage IP/User Agent, cookies, etc.), celles-ci ne sont pas transposables en l'état dans l'environnement mobile, notamment en ce qui concerne les">As the technologies used in Webmarketing (IP address, via a coupling tag IP / User Agent, cookies, etc..), They are not transferable as such in the mobile environment, especially as regards cookies or the IP address that does not allow advertisers to differentiate between a mobile or a PC. <span style="background-color: rgb(255,255,255)" title="Ainsi, selon une étude récente de la société Omniture, 70% des entreprises seraient actuellement dans l'incapacité de mesurer la part du trafic mobile sur leurs sites Web et 50% d'entre-elles sont incapables de déterminer le nombre de visiteurs uniques depuis">According to a recent study of Omniture, 70% of companies are currently unable to measure the share of mobile traffic on their websites and 50% of them are unable to determine the number of unique visitors since mobile phones. Currently, the various players in the mobile ecosystem forward in a piecemeal on the subject. The major associations such as the GSMA and the MMA are working on this theme, but no common position has yet been released to date. <span style="background-color: rgb(255,255,255)" title="Autres initiatives intéressantes, celles de sociétés spécialisées dans la mesure d'audience mobile comme M:Metrics, AdMob ou encore Bango qui fournissent régulièrement des rapports publics sur l'évolution du marché.">Other interesting initiatives, those of companies specializing in mobile audience measurement as M: Metrics, AdMob Bango or providing regular public reports on market developments. <span style="background-color: rgb(255,255,255)" title="Enfin, les opérateurs mobiles qui, prétextant de l'intensité de la concurrence, sont extrêmement réticents à communiquer l'information sur la performance des campagnes.">Finally, mobile operators, saying the intensity of competition, are extremely reluctant to provide information on the performance of campaigns. Curious situation in which we see today a mobile industry that penalizes itself! <span style="background-color: rgb(255,255,255)" title="Si les acteurs de l'écosystème mobile veulent demain faire du marketing mobile un marché de masse, ils devront donc choisir rapidement la voie de la collaboration et du partage d'informations avant que cette réalité ne leur soit imposée de l'extérieur par un acteur">If the players want tomorrow to mobile ecosystem mobile marketing mass market, they will have to quickly choose the path of collaboration and sharing of information prior to this reality is being imposed from outside by an actor Major Internet such as Google for example.</div></div>

What audience measurement for mobile marketing?

Disposer d'outils fiables pour mesurer l'audience du Web mobile est aujourd'hui un préalable indispensable pour que les marque...

4:13:00 PM

Internet marketing: a cyclical?

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEufnQ2AT_Gvn4-ECEeySJmjISldKjTYQ8ZT8Dzk3_aETeJNRrldDHEq7PziesIfK_jcI77OsoWZzOa_BxrnlZJ1Z-OCPknZhTyDgpjW1cQP4MDkmpC1Gfig76WTq-Nd58HqJGDjfS5NY/s1600-h/38%5B3%5D.jpg"><img align="left" alt="38" border="0" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNiASt9B5BXRaMeHrBmbAO54e_I0h8uDLvYxakOCf5yHC4P2QMg5F6PQqqSNSKvC-KqRww0gNQtUOrDnx8vP87qy7xLylMLhqrw5zmeF0pIv5VN5RqYgyReVfPk-ANQvIxxDMXV-7bWc8/?imgmax=800" style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="38" width="244"></a> How to win market share while maximizing return on investment. <span style="background-color: rgb(255,255,255)" title="Cette problématique est posée chaque jour aux responsables marketing et demande une écoute particulièrement fine de l'évolution des techniques dans ce domaine.">This question is asked every day to marketing managers and requires listening particularly fine technical developments in this field. Because the conclusion is simple: lead generation techniques are evolving very rapidly. In terms of marketing, these developments require a sharp watch. A constant questioning of existing and recurring obligation to curb certain investments for the benefit of others whose prospects appear more promising. Can we speak of cyclicity of internet marketing? Internet, media elusive The media are produced by humans, and technology is the medium that allows us to transmit information. In television, we are viewers, radio listeners we are, in press, we are readers. We are only receivers of information. But the Internet is made up of many more variables than traditional media. Internet is the only medium where the user is both receiver and disseminator of information and even actor. It is also the only or the interactivity is almost complete, thanks to the computer. Internet is a medium full. About us, this means that we are working on a medium whose boundaries are rough. <span style="background-color: rgb(255,255,255)" title="Internet évolue constamment et grâce à deux moteurs : la "vie" des internautes sur le net, leur implication, la retranscription de leur culture, de leur goûts et l'activité des groupes sociaux.">Web changes constantly, and with two engines: the "life" of the Internet on the net, their involvement, the transcript of their culture, their tastes and social activity groups. As technology, pushing the limits available to Internet users. Interactivity, technology, distribution and exponential make some marketing applications obsolete while others explode. <span style="background-color: rgb(255,255,255)" title="Par exemple, le spamming et la vie privée ont porté atteinte à l'emailing, tandis que pertinence et sémantique sont aujourd'hui les nouvelles stars du marketing.">For example, spamming and privacy were violated emailing, while semantic relevance and are now marketing the new stars. A "creative destruction" accelerated version for lead generation? Within a few years, lead generation has seen many changes. Banner ads, emailing, PPC, Rich Media ... every technique has a boom period, to reach its peak. Then lose interest when the user rejects, brings more attention, or when profitability is eroded. Each technique has a success story and spreading fast. His success caused his own loss of interest. One could therefore speak of "small revolutions" that must exploit the marketing manager. The use of a technology takes off exponentially, reached its peak, then decreases to return to more efficient uses. <span title="L'intérêt, pour le responsable marketing, est donc d'utiliser chaque technique au moment de son essor, puis de basculer ses investissements sur une autre technique prometteuse au moment où la rentabilité s'effrite.">The value for the marketing manager, is to use each technique during its development, then switch his investments over another promising technique when profitability is eroded. <span style="background-color: rgb(255,255,255)" title="Ces "petites révolutions" possèdent toutes les caractéristiques du phénomène de destruction créatrice, à l'échelle du secteur internet, énoncée par Joseph Schumpeter.">These "small revolutions" have all the characteristics of the phenomenon of creative destruction across the Internet sector, articulated by Joseph Schumpeter. According to this theory, innovation is the engine of demand. Each innovation leads by snowball effect, the emergence of a new industry. The first innovation is copied, improved, resulting in an emulation of supply, while demand rises. This emulation lasts until, to seek other sources of profit, just as important an innovation soars. The first innovation loses its interest in favor of the second, and so on. What are the cycles and their periodicity? You can venture to draw a parallel with the evolution of internet marketing. - The first cycle, approximately 1997 to 1999, concerned the banner ads and membership. - At the end of this cycle, emailing was the subject of a considerable revolution, both in terms of supply, that innovation and demand until about 2001. <span title="- En 2002 et 2003, les liens sponsorisés connaissent la même évolution exponentielle, tandis que l'intérêt pour le Rich Media (bannières publicitaires dont les effets visuels, voire sonores, sont très élaborés) décolle réellement.">- In 2002 and 2003, sponsored links experience the same exponential growth, while interest in rich media (banners with visual effects or sound, are highly developed) really took off. Reasoning always in terms of cyclicity, cycles would last two to three years without the technology disappears: its use is only rational. There is also an interesting stage of gestation. - The sponsored links were a failure during initial testing by Overture (Goto.com): the market was not ripe. - The Rich Media banners have suffered the same fate: neither technology nor the Internet were ready. - It is also the case with the paid services (Premium): the successes of today, Yahoo for example, are the result of failures. A share of investment promotion is floating in the marketing mix The "marketing mix" is the art of selecting, combining among a set of resources available, those that achieve the lowest cost target. It is based on the four Ps: product (Product), Price (Price), a distribution (Place), a commercial action (Promotion). On the Internet, marketers do not determine the fixed shares for investment in commercial activity (promotion). Marketers allocate a part of reactivity in the budgets, to invest in commercial actions deemed promising. The floating portion can be very extensible. It may even reach 90% market share in the budget when a new marketing technique is in the process of growth. A lack of constant maturity The character "alive" the Net and the many innovations tend to prove the cyclical nature of internet marketing. This feature is most likely caused by a lack of maturity. However, we can also mention the only limit to internet marketing. Internet is the only truly interactive media. The only limit is creativity, imagination, innovation. Before maturity is reached, then we will most likely many other cycles. That may be what makes our adventure as exciting.

Internet marketing: a cyclical?

How to win market share while maximizing return on investment. This question is asked every day to marketing managers and requires listenin...

4:07:00 PM

Making a career in electronic commerce

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaOZ5qOdvwkLia9ZHkLA8yQfC5E3bsnXWMqLt6H6bY2V6qxXj3U0XpIBJoTwuTJR13bVAKHpg36zUNfj2xeXEEVEiuVTpyvyBVQs136_uGV4y-ukeBrN-PSqdzrXrKA0Mz_bBYiNHoMao/s1600-h/37%5B5%5D.jpg"><img align="left" alt="37" border="0" height="243" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqBfEUhF97A_TVysrGYYVe_r_jcAJLBrz0ehMOI53PndrdN6KUSmXA9y1lLDngr0h742eiTSaKdLMq5gIKYBu9ANsNZGQ7fJSpydaAOsshop026DcDi38K_0BY6WUIbE_zQy9lOeDl5oU/?imgmax=800" style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="37" width="249"></a> A few years ago, I had yet to evangelize the benefits of e-commerce among businesses and students. <span style="background-color: rgb(255,255,255)" title="J'avais même fait une tournée québécoise des plus grands centres urbains avec l'Institut du commerce électronique en 1999 pour le compte d'IBM afin de promouvoir une technologie innovante et révolutionnaire qui apporterait des bénéfices tangibles : Internet.">I even made a tour of Quebec's largest urban centers with the Institute of Electronic Commerce in 1999 on behalf of IBM to promote innovative and revolutionary technology that would bring tangible benefits: the Internet. I was a kind of "fortune teller, a seer who predicted technological trends. <span style="background-color: rgb(255,255,255)" title="Ça m'énervait, car en quelque part, offrant une vision bien différente de celle qui existait à l'époque, j'avais toujours l'impression que les gens me croyaient à moitié.">It made me angry because somewhere, offering a vision very different from that which existed at the time, I always felt that people thought I was half. Today it's over. I am not obliged to make promises. Today I present the facts. Did you know? According to Advertising Age 20% of revenues of the largest advertising agencies in New York originated in the Web. They believe that it will be 25% within a year. In Canada, according to the Newspaper Audience Databank Internet now reaches more people than magazines and newspapers. For 18-34 years, the Internet reaches more than radio. For 18-24 years ... it's almost as much television! You can imagine? <span style="background-color: rgb(255,255,255)" title="Cela signifie que le site Web d'une station de radio pourrait devenir sa source de revenu primaire, c'est-à-dire, plus que ses activités traditionnelles de radiodiffusions.">This means that the website of a radio station could become his primary source of income, that is to say, more than its traditional broadcasting. <span style="background-color: rgb(255,255,255)" title="Ces statistiques sont intéressantes, mais l'élément qui va vraiment vous bouleverser c'est que ces informations datent d'un sondage effectué en… tenez-vous bien, 2007.">These statistics are interesting, but the element that will really upset you is that the said information is a survey conducted by ... wait for it, 2007. In terms of the Internet is long past. The (r) social change is made even further. A transformation of all industries It is not difficult to believe. After all, look at your own life and ask yourself how new technologies and the Internet in particular has changed. How many times a day do you see your favorite social network (Facebook, Linked In, Twitter, etc..)? How many times per month did you make a transaction on the Internet? Do you watch your bank statements on the Web or are you going to the ATM to consult? Have you ever had a questioning in relation to a fact and went on Wikipedia to confirm the information? Well it's the same thing for companies, how they work evolve through these same principles. Moreover, it is the "invisible" to the regular user who occupies a more prominent on the Internet. <span style="background-color: rgb(255,255,255)" title="Un fournisseur qui vend à son client principal en utilisant une place d'affaires électroniques; un acheteur qui demande à son fournisseur de participer à un encan inversé sur le Net; un détaillant qui demande à ses manufacturiers d'incorporer la technologie RFID puis de transmettre">A supplier who sells to its primary customer, using a place of e-business, a buyer asks its suppliers to participate in a reverse auction on the Net, a retailer asked its manufacturers to incorporate RFID technology can transmit data electronically, etc.. What the user sees on the regular web, this is only the tip of the iceberg. The jobs that students occupy management <span style="background-color: rgb(255,255,255)" title="C'est pour cette raison je crois, que plusieurs étudiants qui terminent en marketing ou en système d'information finissent par travailler dans le domaine du commerce électronique.">For this reason I believe that many students who complete marketing or information system end up working in the field of electronic commerce. <span style="background-color: rgb(255,255,255)" title="Le problème avec cette situation c'est que souvent ils ne sont pas toujours formés adéquatement pour ce milieu qui a tout de même certaines particularités qu'on ne couvre pas dans les cours réguliers de gestion.">The problem with this is that often they are not always adequately trained for this environment which has still some features that do not cover regular courses in management. <span style="background-color: rgb(255,255,255)" title="Combien de fois j'ai personnellement sollicité des finissants au bac avec un énorme potentiel de carrière en commerce électronique et des aptitudes évidentes pour le domaine et qui ont plutôt optés pour une formation traditionnelle?">How many times I have personally invited graduates to the tray with a huge career potential for electronic commerce and the ability to clear the area and have instead opted for a traditional training? Too often. These students are found naturally in a position of electronic commerce and poorly equipped. <span style="background-color: rgb(255,255,255)" title="Puis, parce que je suis (la plupart du temps) un bon gars, je finis par leur donner du coaching personnel de manière bénévole afin de leur permettre d'au moins démarrer un peu du bon pied dans leur nouvelle carrière.">Then, because I'm (mostly) a good guy, I ended up giving them the coaching staff as volunteers to enable them to start at least a little good start in their new career. What positions are available in electronic commerce? <span style="background-color: rgb(255,255,255)" title="Comme je l'ai déjà expliqué dans un billet précédent, dans le cours d'introduction au commerce électronique du bac dont j'ai la responsabilité, je demande aux étudiants de créer une courte vidéo afin de mieux se familiariser avec la création de contenu sur">As I already explained in a previous post, in the introductory course in electronic commerce tray under my responsibility, I ask students to create a short video to better familiarize themselves with the content creation Web. <span style="background-color: rgb(255,255,255)" title="Et bien, voici que quelques uns ont décidé de faire une vidéo présentant différentes carrières possibles en gestion du commerce électronique (elle est également disponible sur leur blog spécialisé dans les emplois de l'avenir).">Well, here are a few decided to make a video with various career options in management of electronic commerce (it is also available on their blog that specializes in jobs for the future). Future uses of electronic commerce? Were you there on the Internet five years? You remember the Web1.0? You know by the Wiki, there were few social networks and most likely you buy your music store. It was 5 years ago (there are only 1825 days). Imagine what it will be in another 2000 days. I'm willing to bet my career that the continuing transformation of our industries and society will be equally important during this next phase. In short, a career in electronic commerce is primarily an adventure.

Making a career in electronic commerce

A few years ago, I had yet to evangelize the benefits of e-commerce among businesses and students. I even made a tour of Quebec's larg...

3:58:00 PM

Free conference to discover the secrets of successful marketing

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGms3YIrB4KqpLNgbFCRWTGhd8aOWXS-VLpGa7-hDiuL7QeaRPNMExrbDZjZdgIxZ-Hn8QGxz9XjBxRa1ZWEKunSQ7ExKpNjCWEMflWe0sBnttOsey0VWF5ITIldFzPIVV8FnyevGA7Pw/s1600-h/36%5B7%5D.jpg"><img align="left" alt="36" border="0" height="244" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkvXuKyn2TlMw44_6lNfHbkxCMveRBbOy5UeTlSqz-0YIlebGj_nKkZlEZ9BZ0Biqk3-p37oDIkHF9WRxQ3WhfyuEedzGpogyMpAcVfSDePUfZD01s450oe9yo5NEgFTUy6rJIrwb2g-Q/?imgmax=800" style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="36" width="239"></a> <div id="gt-res-content" class="almost_half_cell"> <div dir="ltr">Sebastien, a French entrepreneur known (and acknowledged) organized in a few days of free training internet marketing video, which you can watch for free anywhere in the world. You'll learn how to generate revenue on the Internet, with an efficient marketing strategy. Click here to see details and receive free marketing training I urge you to visit this link now, because this training (which takes place live on the Internet) can not accept that 1000 people at once (and for having attended the previous tables are going fast!) . If the tickets sell as quickly as usual, entries will be securely closed before long (especially for a free lecture). N. Sebastian, the entrepreneur who organizes training, is known in France for having started several businesses, is often quoted in the media (TF1, M6 ...). He recently published a bestseller (second best selling on Amazon for several days), and explain in the training practical strategies they use to find clients, journalists and interested to take off very quickly a business.</div></div>

Free conference to discover the secrets of successful marketing

Sebastien, a French entrepreneur known (and acknowledged) organized in a few days of free training internet marketing video, which you ca...

3:47:00 PM

How much do "influential bloggers?

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA12JLzSI-QpAwm3AOw6mn7zmuL9HEoDS6EE52vyRFwlm63h0BcklTn1ED54h1Pn5Mx8BQpChp3Mn-3yWUpDfNW3_IVGmipc4YElsgzd-hn2tTOmRS3DVaG07itrhSRXT9nJMHBky27Ig/s1600-h/35%5B4%5D.jpg"><img align="left" alt="35" border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTR6jot0lb9LFADSa3fTwkRUF4OaxMEcNnxmrHHFfMd22KJ160kVKojo6K5UW3vxrVwoDvf48ab-qStvP4LHAISZrh8CaSO5xfIwv_JXSz-LZF0Bm8rLd_Rtls1RuRp49CGIxwBeC2HLU/?imgmax=800" style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="35" width="240"></a> Living by his pen ... A dream long limited to journalists and authors to success but also begins to take shape for a handful of bloggers. Even if the overwhelming majority of two million bloggers "assets" of the Hexagon does not a penny, tens of thousands of them are now seeking to monetize their traffic in different ways: commissions on sales, affiliate links sponsored, merchant links, banner "click-wrap" or "in print". Figures are still difficult to obtain. Operator of the AdSense advertising platform, Google does not provide data on the number of accounts created in the hexagon and the amounts donated. More generous Zlio indicates that some of its members would receive up to $ 750 per month in commissions. Targeting the past two years the "influential bloggers", the authority Influence of Heaven group, said to her that when dozens of bloggers now affect more than 1,000 euros plus tax per month, income received through companies or associations and subjected to charges and miscellaneous taxes, as well as any other company. Founder BlogBang.com, board 2.0 sponsored by the Publicis group, Julien Braun believes that even some bloggers as Buzz Otto's driver, whose site attracts over 360,000 unique visitors per month (Data NNR), could soon generate up to 10 monthly 000 euros, which would allow him to pass the very "influential" Lemeur Loïc (6000 € HT / month), Anh Phan's Journaldugeek (about € 5000 ex VAT / month) or Eric Dupin Press-Citron.net (nearly € 3,000 per month), bloggers already have their own society and whose approach comes close to most of the trade press that the diary. Director of Over-Blog, Frédéric Montagnon recognized for its part repay more than 40,000 euros per month in royalties to some bloggers about 2500 occur in up to 9,000 euros per month. "The market has evolved. The most popular blogs are now dealing with those very general topics such as news, travel, comics, or creative hobbies, "said Frederic Montagnon whose company, working with the authority of TF1, is a figure of Business 1.5 million euros for 2007. In short, although some bloggers like Guillaume Frat (Guim.fr) still refuse to make money with their blog, this type of activity is already an income even further, for the main French blogs. However, it remains to be seen whether they will win one day provided that the American bloggers. According to a recent article in Business 2.0, Michael Arrington, founder of TechCrunch.com, now affects more than 60,000 dollars ... a month. <div style="padding-bottom: 0pt; padding-left: 4px; padding-right: 4px; display: inline; padding-top: 0pt"> <table style="border-bottom: rgb(0,0,1) 2px solid; border-left: rgb(0,0,1) 2px solid; border-top: rgb(0,0,1) 2px solid; border-right: rgb(0,0,1) 2px solid" cellspacing="0" cellpadding="10"> <tbody> <tr style="font-weight: bold"> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; background-color: rgb(221,221,221); width: 80px; vertical-align: bottom; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Blog</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; background-color: rgb(221,221,221); width: 90px; vertical-align: bottom; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Auteur</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; background-color: rgb(221,221,221); width: 110px; vertical-align: bottom; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Visiteurs (NNR)</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; background-color: rgb(221,221,221); width: 230px; vertical-align: bottom; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Régie(s)</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; background-color: rgb(221,221,221); width: 120px; vertical-align: bottom; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 0px solid">Revenus estimés</td></tr> <tr> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 80px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid"><a href="http://www.ChauffeurdeBuzz.com">ChauffeurdeBuzz</a></td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 90px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Otto </td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 110px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">326 000</td> <td style="border-bottom: rgb(0,0,1) 1px solid; border-left: rgb(0,0,1) 0px solid; width: 230px; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Adsense, blogbang, Criteo, Mirago</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 120px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 0px solid">10 000 € H.T.*</td></tr> <tr> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 80px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid"><a href="http://www.loiclemeur.com/france">Loiclemeur.com</a> </td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 90px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Loïc LeMeur</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 110px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">46 000</td> <td style="border-bottom: rgb(0,0,1) 1px solid; border-left: rgb(0,0,1) 0px solid; width: 230px; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Adsense, blogbang, Podemus, Influence</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 120px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 0px solid">6000 € H.T.</td></tr> <tr> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 80px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid"><a href="http://www.journaldugeek.com">JournalduGeek</a></td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 90px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Anh Phan</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 110px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">172 000</td> <td style="border-bottom: rgb(0,0,1) 1px solid; border-left: rgb(0,0,1) 0px solid; width: 230px; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Influence</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 120px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 0px solid">5000 € H.T.</td></tr> <tr> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 80px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid"><a href="http://www.pointblog.com">PointBlog</a></td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 90px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Gilles Klein</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 110px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">36 000</td> <td style="border-bottom: rgb(0,0,1) 1px solid; border-left: rgb(0,0,1) 0px solid; width: 230px; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Influence</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 120px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 0px solid">3000 € H.T.*</td></tr> <tr> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 80px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid"><a href="http://fr.techcrunch.com">TechCrunch</a></td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 90px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Ouriel Ohayon</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 110px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">32 000</td> <td style="border-bottom: rgb(0,0,1) 1px solid; border-left: rgb(0,0,1) 0px solid; width: 230px; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">AdSense, Influence, Zlio</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 120px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 0px solid">3000 € H.T.*</td></tr> <tr> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 80px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid"><a href="http://www.presse-citron.net">Presse-Citron</a></td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 90px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Eric Dupin</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 110px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">62 000</td> <td style="border-bottom: rgb(0,0,1) 1px solid; border-left: rgb(0,0,1) 0px solid; width: 230px; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Adsense, W2, Blogbang, TextLinks, publiredactionnels, annonceurs directs</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 120px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 0px solid">2500 € H.T.</td></tr> <tr> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 80px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid"><a href="http://www.inanoblog.fr">iNanoblog</a></td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 90px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Charles Nouyrit</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 110px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">hors panel</td> <td style="border-bottom: rgb(0,0,1) 1px solid; border-left: rgb(0,0,1) 0px solid; width: 230px; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">AdSense, TradeDoubler, Amazon, Ciao</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 120px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 0px solid">2500 € H.T.</td></tr> <tr> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 80px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Anonyme</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 90px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">... en 3 lettres</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 110px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">hors panel</td> <td style="border-bottom: rgb(0,0,1) 1px solid; border-left: rgb(0,0,1) 0px solid; width: 230px; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">BlogBang, publiredactionnel en direct</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 120px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 0px solid">2000 € H.T.</td></tr> <tr> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 80px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid"><a href="http://www.fubiz.net">Fubiz</a></td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 90px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Romain Colin</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 110px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">hors panel</td> <td style="border-bottom: rgb(0,0,1) 1px solid; border-left: rgb(0,0,1) 0px solid; width: 230px; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Influence</td> <td style="border-bottom: rgb(0,0,1) 1px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 120px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 0px solid">1000 € H.T.</td></tr> <tr> <td style="border-bottom: rgb(0,0,1) 0px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 80px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid"><a href="http://www.guim.fr">GUIM</a></td> <td style="border-bottom: rgb(0,0,1) 0px solid; border-left: rgb(0,0,1) 0px solid; width: 90px; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">Guillaume Frat</td> <td style="border-bottom: rgb(0,0,1) 0px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 110px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">hors panel</td> <td style="border-bottom: rgb(0,0,1) 0px solid; border-left: rgb(0,0,1) 0px solid; width: 230px; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 1px solid">pas de régie</td> <td style="border-bottom: rgb(0,0,1) 0px solid; text-align: center; border-left: rgb(0,0,1) 0px solid; width: 120px; vertical-align: middle; border-top: rgb(0,0,1) 0px solid; border-right: rgb(0,0,1) 0px solid">0 € H.T.</td></tr></tbody></table></div> (*) These figures are only an estimate. They have not been disclosed by the authors of these blogs.

How much do "influential bloggers?

Living by his pen ... A dream long limited to journalists and authors to success but also begins to take shape for a handful of bloggers. ...

3:44:00 PM

How To Use Membership Up Your Internet Business?

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinWsctznSrRTHWOhk4LPPJo2M1tob3dTcYXh5jcnxtAeaB89yPGviOa9Sc1bFRrbM0SsGDm-T1nA5Xlz7wZO9H5h_GHPrqMatKjzLqMoMVXIFs81CeOG4g8_D-i6phVLeK2N3cT03wOls/s1600-h/33%5B3%5D.jpg"><img align="left" alt="33" border="0" height="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqmFhm8fChHHI4uGJ0BxuIEBxmUnuR34iO214FUCsHUJbzWDKKkzaAsvs_XXi6QX6QmxKlFEtQH7E6c1eKw1BVuPKl4QkXnAv4fsubM0g5B9uWCwLGG2gZHU4nL_Vhf_VczVuqhk-Q6pI/?imgmax=800" style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="33" width="244"></a> Have you ever imagined the perfect business? He that would make you get up in a good mood the morning to begin a day of work with pleasure? 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Instead of being tied to your product alone and try to draw up, simply find the best offers on the market and use. Or better yet work with e-commerce sites that offer a multitude of different products but focuses on a theme. <span style="background-color: rgb(255,255,255)" title="Cela facilitera votre travail de prospection et vous pouvez ainsi élargir la cible de votre trafic, ce qui simplifiera la tâche et surtout vos résultats en termes de gain.">This will facilitate your exploration work and you can expand the target of your traffic, which will simplify the task and especially your results in terms of gain. That you like it? It is the dream of most people who start doing business online, and believe me, it's possible. <span style="background-color: rgb(255,255,255)" title="Par ailleurs beaucoup de personnes n'atteignent jamais ce niveau car ils ne font pas les efforts nécessaires pour cela et bien souvent, ils manquent d'aide tout simplement.">Also many people never reach this level because they are not necessary efforts for this and they often lack support at all. <span style="background-color: rgb(255,255,255)" title="Pourtant, avoir des sites web qui rapportent et génèrent du trafic sans devoir constamment contrôler ce qui se passe est relativement facile pour les personnes décidées à retrousser leurs manches avec les bons outils à leur disposition.">However, websites that have relevant and generate traffic without having to constantly monitor what is happening is relatively easy for people who want to roll up their sleeves with the right tools at their disposal. <span style="background-color: rgb(255,255,255)" title="Bien sûr, des personnes vont affirmer que pour « gagner gros » il faut être propriétaire d'un info-produit et avoir sa propre stratégie marketing pour gagner beaucoup d'argent.">Of course, people will say that to "win big" you must own an info-product and have its own marketing strategy to win big money. <span style="background-color: rgb(255,255,255)" title="En effet cela est vrai, mais ce ne serait pas le business parfait puisque vous devriez être là tout le temps pour régler les problèmes de la clientèle comme les remboursements, les problèmes de téléchargements, et bien d'autres encore...">Indeed this is true, but this is not the perfect business as you should be there all the time to resolve customer problems such as refunds, problems downloads, and much more ... <span style="background-color: rgb(255,255,255)" title="En plus vous devriez passer beaucoup de temps à créer le produit, trouver la meilleure niche de marché où investir, employer un copywriter pour les lettres de vente et quelqu'un pour régler les paiements des affiliés, etc.Vous comprenez certainement pourquoi l'affiliation">In addition you should spend much time creating the product, find the best niche market in which to invest, employ a copywriter for sales letters and someone to settle payments of members, etc. You certainly understand why membership is the ideal opportunity to start an online business without all the worries and work that could lead! <span style="background-color: rgb(255,255,255)" title="L'affiliation Neo-Traffic est une bonne opportunité pour démarrer, puisqu'elle vous propose, un site e-commerce multi-produits, des outils marketing, et un versement de 75% des commissions directement sur votre compte Paypal :">Membership Neo-Traffic is a good opportunity to start, since it offers an e-commerce site, multi-product, marketing tools, and a payment of 75% of the commissions directly to your Paypal account: http://www.neo-traffic.net/fr/affiliation.php?aid=laetitia36000 @ orange.fr <span style="background-color: rgb(255,255,255)" title="Je vous conseille donc de commencer par gagner de l'argent avec l'affiliation Neo-Traffic, car votre travail de prospection sera facilité à l'aide d'une trousse d'outils marketing adaptées.">I suggest you start making money with affiliate Neo-Traffic, because your prospective work will be facilitated by using a kit of marketing tools adapted. And your sales conversions will be higher compared to a membership on a single product! I wish you great success with memberships on the Internet! Best regards, Laetitia Barrault <span style="background-color: rgb(255,255,255)" title="PS : Pour aller plus loin, n'oubliez pas que le système d'affiliation Neo-Traffic vous verse directement et immédiatement toutes les commissions que vous générez sur votre compte paypal :http://www.neo-traffic.net/fr/">PS: To go further, remember that the system of affiliation Neo-Traffic pays you directly and immediately all the commissions you generate on your paypal account: http://www.neo-traffic.net/fr/ affiliation.php? aid = laetitia36000@orange.fr

How To Use Membership Up Your Internet Business?

Have you ever imagined the perfect business? He that would make you get up in a good mood the morning to begin a day of work with pleasure?...

3:02:00 PM